Marketing Mix Modeling

Posted by on January 31, 2019

Video:Channel:JigyasaAnalyticsDuration:11:37Description:A brief introduction to Marketing Mix Modeling. What it is and why it is useful. Also describes some of the insights and outputs that one can get from a marketing mix modeling exercise.tags:marketing mix modeling, media mix, return on investment, ROI, marketing optimization

Video:

Channel:
JigyasaAnalytics
Duration:
11:37
Description:
A brief introduction to Marketing Mix Modeling. What it is and why it is useful. Also describes some of the insights and outputs that one can get from a marketing mix modeling exercise.
tags:
marketing mix modeling, media mix, return on investment, ROI, marketing optimization

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